Apple Starts Delivering On Digital Hub Strategy - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Apple Starts Delivering On Digital Hub Strategy

More devices are likely to follow as computer maker seeks to grow its user base.

Apple Computer on Tuesday unveiled the first device in its new digital hub strategy, which aims to make PCs the center of a world of independent, intelligent digital tools. The iPod, a new portable music player, can hold up to 1,000 CD-quality songs and integrates closely with Apple's existing hardware and audio software.

"This is one spoke in the wheel" of Apple's new strategy, says Tim Deal, a Technology Business Research analyst. "When people see that there's more to them than just desktops and laptops, it will create more value in the line."

The smooth stainless-steel unit is the size of a pack of cards, and it contains a 5-Gbyte hard drive and up to 20 minutes of anti-skip protection. It connects to a Macintosh using a FireWire connection, which lets it transfer an entire CD in less than 10 seconds. The iPod also can hot sync with a music library created using Apple's iTunes software. The device's lithium polymer battery lasts more than 10 hours and recharges automatically using power supplied over the FireWire cable. It will be available Nov. 10 with a retail price of $399.

Deal says to expect more devices like the iPod in the coming year, as Apple aims to expand its digital hub strategy. "We may see something along the lines of digital video," he says. "That's just a guess, but it's Apple's strong point."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Augmented Analytics Drives Next Wave of AI, Machine Learning, BI
Jessica Davis, Senior Editor, Enterprise Apps,  3/19/2020
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Register for InformationWeek Newsletters
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll