Apple TV Projected To Surpass TiVo And Netflix - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure
News
3/19/2007
07:10 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Apple TV Projected To Surpass TiVo And Netflix

Mixing Apple TV with iTunes could become a disruptive technology to legacy video purchase-and-consumption behavior, according to ThinkEquity Partners.

It may not quite have the cachet of the iPhone, but Apple TV has the potential to alter the media landscape and substantially improve Apple's value as a company, or so says one financial analyst.

Apple's forthcoming wireless set-top box, expected any day now, is designed to bring video acquired from the iTunes Store into the living room and put it on TV.

ThinkEquity Partners financial analyst Jonathan Hoopes foresees some 25% to 70% of the 22 million Mac users, and many more PC users, buying the device in the next five years, enough to eclipse both set-top box maker TiVo (4.4 million subscribers) and DVD mail service Netflix (8.8 million subscribers).

"As a digital media content delivery vehicle positioned in users' living rooms, we think the AppleTV/iTunes combination could become as disruptive to legacy video purchase-and-consumption behavior as the iPod/iTunes combination has been to the traditional music business model," Hoopes said in a report issued Monday.

Hoopes projects Apple TV could add more than $10 billion to Apple's market capitalization in the next few years.

Citing the simplicity of design evident in Apple TV, its remote, and its Front Row software, Hoopes said ease of use would be "a major driver for rapid adoption among users who are tired of having to master ever-more-complicated configuration menus and user interfaces that are common in today's consumer electronics."

Hoopes also speculates that Apple TV could become a viable gaming platform, though he concedes that "the gaming market is extremely competitive with major players such as Sony, Nintendo and Microsoft slugging it out in a big way."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll