Google+ Local Does More Than Google Places - InformationWeek
Government // Enterprise Architecture
02:31 PM
Connect Directly
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Google+ Local Does More Than Google Places

By combining local information with social networking, Google hopes to make Google+ more relevant for users and businesses.

10 Essential Google+ Tips
Slideshow: 10 Essential Google+ Tips
(click image for larger view and for slideshow)
Continuing its effort to augment its services with social capabilities, Google on Wednesday introduced Google+ Local, the result of crossbreeding between Google Places and Google+.

For the past few years, social, local, and mobile have been areas of intense interest among technology companies and venture capital investors. Google has become a mobile powerhouse, thanks to Android, and has invested heavily in location data through Google Maps and related services such as Google Places.

Google hasn't done as well with social data, at least compared to Facebook. And that explains its crusade to make Google+ inescapable across its services. By wedding Google+ to services that people actually want to use, Google hopes to make its social network more vibrant and vital.

Google+ Local replaces Google Places pages, the listings by which businesses are represented in Search and Maps. Business owners who use Google Places for Business can still access their Google Places page and dashboard. But their consumer-facing Place information now appears in the context of a Google+ Local page.

[ Read Google Maps Listings Marred By False Information. ]

Google+ has gained a Local tab on the left-hand navigation bar. In addition, Google+ Local is integrated into Search, Maps, and mobile, fulfilling goals Google VP of consumer products Marissa Mayer outlined a year ago.

To make Google+ Local work without borrowing third-party content from the likes of Yelp, Google is relying on restaurant reviews it acquired through its purchase of Zagat last year.

Google director of product management Avni Shah said Google is using Zagat's reviews to improve access to quality local information. "Each place you see in Google+ Local will now be scored using Zagat's 30-point scale, which tells you all about the various aspects of a place so you can make the best decisions," she said in a blog post.

Businesses concerned that they will have to babysit separately Google+ Pages, for general business information, and Google+ Local pages, for location-oriented business information, might see that burden diminish over time.

Google VP of engineering Jen Fitzpatrick said, "we'll soon extend these social experiences to more local Google+ pages in the weeks and months ahead."

In other words, business identities on Google can be expected to become more unified across different Google services such as Search, Maps, and mobile.

Cloud Connect is expanding to the Windy City. Join 1,200+ IT professionals at Cloud Connect Chicago, where you will learn how to leverage new cloud technology solutions to increase productivity and improve your business agility. Join us in Chicago, Sept. 10 -13. Register today!

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll