Google Brings Product Search To iPhone, Android - InformationWeek
Government // Mobile & Wireless
06:05 PM

Google Brings Product Search To iPhone, Android

The mobile Product Search could make it easier for Google to extend its powerful advertising platform to the mobile space.

Google wants to make it easier for consumers to get detailed information on products on a handset, and it has extended Google Product Search to the Android operating system and Apple's iPhone.

The service enables mobile users to get detailed information about a product's price, ratings, reviews, and product details from a mobile browser. To use Product Search, users need to put in the name of the product into the Google search bar in the browser, and a "shopping" link will appear in the search result. Clicking on this tab will then bring the user to a dedicated product page.

"Google Product Search for mobile gives you the same product information that you would get at your computer," says a post on Google's mobile blog. "And when you click on products like electronics and video games, you'll see dedicated product pages that include rating charts and technical specifications."

The move could make it easier for mobile users to find products to buy online, and this would fit in with the search giant's ambitions to aggressively extend its advertising platform to the mobile space. Google CEO Eric Schmidt has said he expects mobile advertising to eventually produce more revenue than ads on the normal Web.

The simultaneous launch on Android and iPhone could signal a shift in Google's mobile strategy, as it previously released new mobile features on Apple's handset first. The Linux-based operating system is expected to be on a slate of new handsets this year, and Google expects 2009 to be a good year for the mobile operating system.

What's Google's secret to success? InformationWeek has published an independent analysis of this topic. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll