Google Fights Information Poverty In Africa - InformationWeek
IoT
IoT
Mobile // Mobile Applications
News
6/29/2009
07:12 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Fights Information Poverty In Africa

Google is rolling out new mobile phone services in Uganda, where mobile phones represent the dominant computing device.

Google on Monday said that it had launched a new suite of mobile applications for SMS users in Uganda.

Africa has the world's highest mobile phone growth rate, according to the International Telecommunications Union, and mobile phone penetration there is six times higher than Internet penetration.

To better serve local needs in communities where mobile phones represent the dominant form of computing and communication technology, Google has adapted some of its online information services to work with SMS messaging.

"We seek to serve a broad base of people -- not only those who can afford to access the Internet from the convenience of their workplace or with a computer at home," said Rachel Payne, Google's country manager for Uganda, in a blog post.

Google SMS consists of Tips, Search, and Trader.

Google SMS Tips provides health information and clinic location assistance to mobile phone users. It also provides agricultural and weather information to farmers.

Google SMS Search lets mobile phone users access information related to current events, sports, stocks, flights, and word definitions, just like Google's Internet search engine functions.

And Google SMS Trader attempts to provide a way to sell goods and services through an SMS-driven marketplace. The goal of this service is to help eliminate market access barriers in rural areas.

Google worked with the Grameen Foundation, MTN Uganda and several local organizations to develop and test these applications.

"We believe it's important to reach users wherever they are, with the information they need most, and in areas with the greatest information poverty," said Payne.

InformationWeek Analytics has published an independent analysis on application delivery. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll