Google Freshens Related Search Suggestions - InformationWeek
IoT
IoT
Mobile // Mobile Applications
News
6/12/2008
06:01 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Google Freshens Related Search Suggestions

The company claims to have significantly improved its algorithms to generate related search suggestions using more timely information.

Google searchers can now see fresher related search queries on their search results page.

Google on Thursday said it had significantly improved its algorithms to generate related search suggestions using more timely information.

"Recently, we improved our algorithms to process new information faster, and the result is quite tangible -- you should now see fresher suggestions for queries on current topics of interest," said Rajat Mukherjee, a Google product manager, and Adam Westall, a Google software engineer, in a blog post. "Because information on the Web is constantly changing, we think this improvement will help you find relevant information faster."

Mukherjee and Westall explain that Google generates related search queries from a variety of sources and that not every search generates a related query.

As an example, the pair suggests the search term "tomatoes," which currently returns a related search queries "salmonella tomatoes" and "fda tomatoes." This is a result of recent reports about a salmonella outbreak and the resulting concern of people conducting Internet searches on the subject.

Google does not explain how its algorithm works, so it's not clear what level of interest in a given topic is necessary to generate a related search query suggestion.

Features like this are one reason that Google has resisted calls to track less data about user searches and interactions with Google.com. The data Google gathers can be used to offer new services or improve existing ones. Currently this feature is only available in the United States for English queries and doesn't work if strict SafeSearch filtering is enabled.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll