Google Gets Together With Radiohead - InformationWeek
Mobile // Mobile Applications
08:05 PM
Thomas Claburn
Thomas Claburn
Connect Directly

Google Gets Together With Radiohead

Google and Radiohead have joined together to release a new music video for "House of Cards," a song from Radiohead's recent album, In Rainbows.

Google and Radiohead have joined together to release a new music video for "House of Cards," a song from Radiohead's recent album, In Rainbows.The result is geeky goodness: a haunting video created with lasers in lieu of cameras, downloadable data sets that the technically inclined can use to make their own version of the video, a behind-the-scenes clip about the making of the "House of Cards" video, an iGoogle gadget to play the video on one's homepage, and a Radiohead iGoogle theme.

Sure, this is the way music promotion works today. What artist wouldn't want to partner with Google?

But ignore the marketer hiding behind the curtain for a moment and take a look at the technology behind the video. It's just cool. And it demonstrates that Google's engineering culture still reigns.

Were Yahoo to do something of the sort, it would probably be a Jessica Simpson video. In other words, more flash than substance. On Yahoo's default home page, it was all about star wattage this afternoon: Brett Favre and Mariah Carey were pictured.

I wish it were otherwise, but Yahoo still hasn't shaken the influence of star-struck Terry Semel. With a few notable exceptions, like Yahoo Pipes, Yahoo has done little to court the technically inclined. Thankfully, that's starting to change with initiatives like Open Search, but Yahoo needs to defend itself against takeover and dismemberment before it can try to regain its geek cred.

In the meantime, be thankful for Google and its elitist pleasures.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll