Google Makes Calling Directly From Ads Easier - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
1/29/2010
09:55 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Google Makes Calling Directly From Ads Easier

Heaven forbid we actually have to dial a phone number any more. That would be awful. Google is saving smartphone owners, once again, from exercising their thumbs by adding a click-to-call feature directly in mobile ads.

Heaven forbid we actually have to dial a phone number any more. That would be awful. Google is saving smartphone owners, once again, from exercising their thumbs by adding a click-to-call feature directly in mobile ads.Users of the iPhone and Android platforms barely ever have to dial phone numbers directly. Same goes for BlackBerries and Windows Mobile phones, if you know what you're doing.

Most of these platforms have allowed users to call phone numbers that are embedded in emails or Web pages. Ads, however, have been different. This week, Google added a new feature to its advertising tools that allows businesses to embed a local phone number within their mobile ads.

According to Google, the ads are location-sensitive to begin with, so the phone numbers embedded in those ads will be relevant to where you are. If you search for a restaurant that happens to be part of a chain, for example, not only will you see ads for the closest one, but you'll be able to call that one directly instead of some other location. Simply tap the phone number and Google will place the call for you.

Google has provided a video explaining how it works. Check it out:

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Enterprise Guide to Edge Computing
Cathleen Gagne, Managing Editor, InformationWeek,  10/15/2019
News
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
Slideshows
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll