Google Makes Calling Directly From Ads Easier - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
1/29/2010
09:55 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Google Makes Calling Directly From Ads Easier

Heaven forbid we actually have to dial a phone number any more. That would be awful. Google is saving smartphone owners, once again, from exercising their thumbs by adding a click-to-call feature directly in mobile ads.

Heaven forbid we actually have to dial a phone number any more. That would be awful. Google is saving smartphone owners, once again, from exercising their thumbs by adding a click-to-call feature directly in mobile ads.Users of the iPhone and Android platforms barely ever have to dial phone numbers directly. Same goes for BlackBerries and Windows Mobile phones, if you know what you're doing.

Most of these platforms have allowed users to call phone numbers that are embedded in emails or Web pages. Ads, however, have been different. This week, Google added a new feature to its advertising tools that allows businesses to embed a local phone number within their mobile ads.

According to Google, the ads are location-sensitive to begin with, so the phone numbers embedded in those ads will be relevant to where you are. If you search for a restaurant that happens to be part of a chain, for example, not only will you see ads for the closest one, but you'll be able to call that one directly instead of some other location. Simply tap the phone number and Google will place the call for you.

Google has provided a video explaining how it works. Check it out:

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll