Google's Lively Set To Die In December - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Software as a Service
News
11/20/2008
02:26 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google's Lively Set To Die In December

The 3-D interactive chat environment will join the list of Google misfires when it closes, less than six months after launch.

Google launched Lively, its 3-D interactive chat environment, in July, hoping "to help people experience another dimension of the Web."

That dimension turned out to be flat. Lively never came alive as a social destination, and Google on Wednesday said that it plans to shutter the service at the end of the year.

In a post on the Official Google Blog, the Lively team explained that Google has always been willing to accept that some experiments don't work out.

"That's why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we've decided to shut Lively down at the end of the year," the blog post explains. "It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads, and apps business. Lively.com will be discontinued at the end of December, and everyone who has worked on the project will then move on to other teams."

Lively joins the list of Google misfires, which includes Google Answers, a fee-based question and answer service; Google Video, which originally allowed users to search the transcripts of television shows; Google Browser Sync, a Firefox synchronization extension; and Google Compute, a distributed computing Google Toolbar plug-in.

Only a month after Lively launched, an article in The Economist declared the experiment a flop. Beyond technical troubles, the reason Lively failed, suggested Greg Lastowka, an associate professor at Rutgers School of Law and an expert on law applied to virtual worlds, is that "there's nothing to do in Lively if you're not talking to someone."

As can be inferred from the 30% decline in unique monthly visitors from September to October, as estimated by Compete, users' interest in Lively's avatar-based chat service is waning. Let the last one out turn off the lights.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll