Microsoft Buys Video Search Engine For $100 Million - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure // PC & Servers
News
11/23/2011
12:31 PM
50%
50%

Microsoft Buys Video Search Engine For $100 Million

VideoSurf gives Redmond technology that helps users sift through movies, TV shows, and other online content.

Windows 8 Visual Tour: Microsoft's New Desktop
Windows 8 Visual Tour: Microsoft's New Desktop
(click image for larger view and for slideshow)
Microsoft said it has inked a deal to acquire VideoSurf, a San Mateo, Calif.,-based provider of technology that allows users to conduct visual searches through large volumes of video content, such as movies and TV shows.

Terms of the deal were not announced, though TechCrunch reported that the price was just under $100 million.

Microsoft said it will initially integrate VideoSurf's technology into its Xbox Live service, so members can search through video content stored on the gaming and entertainment service.

"Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have the content tagged in real-time to integrate the speed and relevance of the search results," said Alex Garden, director of Microsoft's Xbox Live unit, in a statement.

[ Microsoft's Skype also is gaining new capabilities. Read Skype Gets Direct Link To Facebook. ]

VideoSurf's visual search capabilities would complement voice search technology that Microsoft recently added to Xbox Live through its Kinect control unit. Kinect allows users to simply speak the name of the title they are looking for in order to locate it online.

Over time, Microsoft could add VideoSurf to some of its other products and services, such as Bing.

"Microsoft's Interactive Entertainment Division is the leading edge of connected entertainment," said Lior Delgo, VideoSurf founder and CEO, in a statement. "We are incredibly excited to be working together on our mutual passion for creating amazing consumer experiences and reinventing how consumers search, discover, and enjoy content on their televisions."

VideoSurf operates a consumer-oriented website that allows users to search videos posted on Hulu, CNN, Fancast, DailyMotion, and other content providers' sites. In addition, VideoSurf also offers Android and iPhone apps. Under Microsoft, it's likely the company will also produce an app for Windows Phone 7.

VideoSurf was privately held, and backed by a number of high-profile individuals, including Facebook COO Sheryl Sandberg, SurveyMonkey CEO David Goldberg, and former U.S. Vice President Al Gore. The company says it uses patent-pending algorithms that allow machine-based visual searches of video content, as opposed to simply searching for text tags.

VideoSurf is the most recent in a string of acquisitions by Microsoft, which was sitting on about $57 billion in cash and equivalents as of the close of its most recent quarter. Many of its recent buyouts, including its $8.5 billion deal for Skype, have involved companies that produce products or services that help individuals more easily use and find information on their computers and connect with others.

Such acquisitions are likely to continue as Microsoft looks to close the gap with Apple and Google in key markets like mobility and search. "While we're certainly focused on building extraordinary technology like Kinect, we're also forging new partnerships and making bold acquisitions to break through," said CEO Steve Ballmer, at Microsoft's annual shareholder meeting earlier this month.

Shares of Microsoft were off 1.06%, to $24.53, in pre-holiday trading Wednesday.

Apply advanced analytics to the sales pipeline, Web traffic, and social buzz to anticipate what’s coming, instead of just looking at the past. Also in the new, all-digital issue of InformationWeek: A practical guide to biometrics. Download the issue now. (Free registration required.)

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Pandemic Responses Make Room for More Data Opportunities
Jessica Davis, Senior Editor, Enterprise Apps,  5/4/2021
Slideshows
10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
News
Transformation, Disruption, and Gender Diversity in Tech
Joao-Pierre S. Ruth, Senior Writer,  5/6/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll