Microsoft 'Converts' iPhones, Android Devices To Windows Phone - InformationWeek

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Microsoft 'Converts' iPhones, Android Devices To Windows Phone

Web site allows users to get the Live Tiles experience on competitive devices from Apple and Google.

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A picture may be worth a thousand words, but Microsoft is betting that an interactive demo is even more valuable. That's why the software maker has launched a mobile site that appears to turn an Android-based device or an iPhone into a Windows Phone 7 smartphone.

Clicking on the site via the Apple's iPhone Safari browser or through an Android browser launches an HTML and JavaScript session that fills the device's screen with Windows Phone's Live Tiles interface. The tiles link back to dummy data and content that give users the experience of using an actual Windows Phone.

The site mimics the experience of using Live Tiles to connect to such Windows Phone features as Local Scout, a hyperlocal dining, shopping, and entertainment search engine, contacts, Outlook email, messaging threads, and other services.

The thinking behind the campaign seems to be that Microsoft is convinced consumers will like Windows Phone's unique interface if they would only just try it. The problem is that few have. Microsoft's share of the U.S. mobile OS market, including Windows Phone and Windows Mobile, stood at just 5.6% as of September, down from 5.8% as of June, according to the most recent data from ComScore.

[ Microsoft is trying hard to compete, but it faces a tough road. Read iOS 5.1 Beta Points To New iPhone, iPad. ]

Market leader Android's share stood at 44.8%, while Apple's iOS held a 27.4% stake as of September.

Part of Microsoft's strategy to boost its numbers is to flood the market with Windows Phones from OEMs like HTC and Samsung that are low-cost, or even free with a carrier contract, yet retain high-end smartphone features like dual cameras and 4G support. The recently launched Samsung Focus Flash, which includes both of those attributes as well as a 1.4 GHz Snapdragon processor, is available for $50 with a two-year AT&T contract.

Also, Microsoft partner Nokia next year will introduce a range of Windows Phone 7 devices into the U.S. market. Nokia recently said it would add ST-Ericsson's mass market chipset to its roster of component suppliers in order to produce phones for the budget market. Ericsson's NovaThor system-on-a-chip platform is more of a mass market offering than Qualcomm's Snapdragon, which Nokia also uses.

Microsoft is also doing some high profile marketing around Windows Phone. Last month, the company placed a six-story mock up of a Windows Phone device in New York City's Herald Square to coincide with the formal launch of the Windows 7.5 Mango update, which adds a number of new features, including multitasking, to the platform.

The stakes are high. Microsoft needs to make inroads in the smartphone and tablet markets to offset declines in Windows PC sales that many analysts believe will occur as more computing goes mobile.

"Key consumer trends are to use mobile devices more and PCs less and to multi-task across multiple screens," said Gartner's Angela McIntyre. Smartphones are now "the go-to Internet device" said McIntyre.

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VasyaPupkinsan
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VasyaPupkinsan,
User Rank: Apprentice
12/4/2011 | 2:58:05 PM
re: Microsoft 'Converts' iPhones, Android Devices To Windows Phone
Interesting how microsofties quick to rebuke any valid criticism. Not even Steve Jobs style criticism "IT'S FU**NG SHIT".
Yet they are slow to adapt to people demands. Way too slow. I mean like real slow.

Street signs on my phone? You must be mad.
VasyaPupkinsan
50%
50%
VasyaPupkinsan,
User Rank: Apprentice
12/4/2011 | 2:46:40 PM
re: Microsoft 'Converts' iPhones, Android Devices To Windows Phone
WP7 is bad and it sucks. Metro is ugly as hell - reason No 1.
The other reason is its counterintuitive navigation and visuals for color blind monkeys, not for people.
VasyaPupkinsan
50%
50%
VasyaPupkinsan,
User Rank: Apprentice
12/4/2011 | 2:42:51 PM
re: Microsoft 'Converts' iPhones, Android Devices To Windows Phone
"windows phone 7 does not have Carrier IQ"
Prove it.

"android and iphones do"
Total nonsense. Carrier IQ is a 3rd party installed by operators, NOT by Google or Apple.
tlowe303
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50%
tlowe303,
User Rank: Apprentice
12/3/2011 | 4:51:16 AM
re: Microsoft 'Converts' iPhones, Android Devices To Windows Phone
How do you feel now that the windows phone 7 does not have Carrier IQ software that is spyware and android and iphones do.
RodneyEJ
50%
50%
RodneyEJ,
User Rank: Apprentice
12/2/2011 | 3:36:15 AM
re: Microsoft 'Converts' iPhones, Android Devices To Windows Phone
@ The Boycott MS guy.

It seems like your only argument against Windows Phone is some political beef you have with MS. Judging WP for what the device has to offer can you tell me if you have ever used a WP7.5 device, and thoroughly examined it's features? Setting the BS aside, what are the things that you don't like about Windows Phone? And, does low market share mean this new OS is Bad? What OS do you use, and why are you positive that it is better than WP?
boycott Microsoft now!
50%
50%
boycott Microsoft now!,
User Rank: Apprentice
12/2/2011 | 2:44:58 AM
re: Microsoft 'Converts' iPhones, Android Devices To Windows Phone
Great article, should be titled, MS hacks competitor devices, installs malware, corrupts phone os', installs tracking software, and connects device to outside server without prior notice.
From my data, Microsoft still has LESS THAN 1% of the market. Maybe if they keep wasting their money on marketing they will confuse enough people to get them to buy.

Marketing received $100 million dollars for promote phone.
Development got less than $100 thousand dollars to create phone.

Seems they are more into promotions, flare, marketing, and catchy names phrases. Since there are only a handful of devs, less than ten people who made this thing, while there are THOUSANDS of marketers promoting this thing, you would have to think

they care less about features, and more about confusing the buyer with marketing tactics.

BOYCOTT MICROSOFT

When those ten devs got paid less than minimum wage to develop the phone, no wonder the phone operates like it was made by someone who got paid $ten bucks an hour, CAUSE IT WAS! Why would the devs care, they have no stake in weather it succeeds or fails. They are only concerned about food, gasoline, and paying for electric.
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