Pure Digital Expands HD To Flip Ultra Camcorder - InformationWeek

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Pure Digital Expands HD To Flip Ultra Camcorder

The pocket-size Flip UltraHD captures images at 1,280-by-720 resolution and comes with software that makes it easy to upload videos to YouTube.

Flip Ultra camcorder goes HD
(click image for larger view)
Flip Ultra camcorder goes HD

Pure Digital Technologies on Thursday added a high-definition model to its Flip Ultra line of no-frills, pocket-sized camcorders.

The Flip UltraHD features two hours of recording time and a high-resolution, 2-inch-diagonal screen. With the exception of the HD capability, the same features were added to a refresh of the Flip Ultra, unveiled at the same time. Pure Digital debuted HD capabilities with its Mino camcorder product line.

The Flip camcorders are best known for providing good picture quality in an ultraportable, easy-to-use, and inexpensive device. The latest gadgets run on 2 AA batteries and have a 2-times zoom lens.

The HD model captures images at a resolution of 1,280 by 720. Video resolution on the new Ultra model is 640 by 480. The screens on both camcorders are transflective for no-glare viewing in direct sunlight. The UltraHD also includes an HDMI output for showing video on a digital TV.

Both camcorders come preloaded with Digital Technologies' FlipShare software, a simple application for organizing and editing videos and uploading them to a Mac or PC for viewing or posting on YouTube or other video-sharing sites. Both devices have USB ports for connecting to a PC.

In a review of the UltraHD, tech blog Engadget gave the device high marks for picture quality, but noted that the camcorder does not have image-stabilization technology. As a result, video tends to be jittery.

Nevertheless, as a take-anywhere camcorder, the gadget was worth the $200. "It's a good choice if you need something to throw into your pocket," reviewer Joshua Topolsky said.

The Ultra HD is not the first high-definition Flip model. Pure Digital also offers the MinoHD. The Mino line is smaller and thinner than the Ultra line and features up to an hour of recording time. The MinoHD sells for $230 and the Mino $180.

The new Flip Ultra sells for $150. Pure Digital debuted the Flip camcorder in 2007 and has sold more than 2 million units.

Last month, Cisco announced it would buy Pure Digital for $590 million in stock, and Jonathan Kaplan, Pure Digital's chairman and chief executive, would become general manager of Cisco's consumer business group.

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