re: Salesforce.com's New Message: It's The Customer, Stupid
Salesforce shared a video at the event yesterday that was very reminiscent of an old Siebel TV ad that ran in that company's hey day. The SF ad started with nostalgic images of a "back in 10 minutes" sign, an old fashioned phone with the "hold" button blinking, a "ring for service" bell on a dusty counter. Both ads evoke the same sort of feeling, though as I recall, Siebel was calling for old-fashioned customer appreciation. Somebody please find a link to that old Siebel ad! I looked on YouTube but couldn't find it.
I really got a back-to-basics feel from the "become a customer company" event. Yes, there are the latest-tech twists including social, mobile, cloud, etc. but when Michael Slaby of the Obama America campaign talked about "not getting distracted by shiny new things" and "focusing only on what will improve your business," my thought was that it seems as though Benioff is taking that advice with the new tag line.