Seibel Launches Two New Vertical Market CRM Packages - InformationWeek

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Seibel Launches Two New Vertical Market CRM Packages

New offerings for Siebel 7.7 are targeted at communications service providers and the automotive industry.

Siebel Systems continues its push into vertical CRM solutions with the release of new industry-specific packages for communications service providers and the automotive industry. The two new suites join the company's extensive catalog of Siebel 7.7 vertical CRM solutions launched in April.

Siebel Automotive 7.7 "was developed with extensive input from major manufacturers and their dealers," John Gray, general manager of Siebel Automotive, said in a statement. "In particular, we worked closely with the world's leading captive finance companies to identify new methods of leveraging core Siebel functionality to create new functionality that specifically addresses the unique challenges captive finance companies (captives) face."

Siebel Automotive 7.7 for Captive Finance gives automotive financing services tools that flag customers whose leases are about to expire and identify new sales leads, thus increasing customer retention and building brand loyalty and satisfaction. Users can also analyze current and future customer needs and collaborate with manufacturers to target marketing and sales efforts.

At the manufacturing side of the relationship, Siebel Automotive 7.7 for Manufacturers includes the Collaborative Dealer Relationships solution set, which coordinates manufacturer and dealer customer management with showroom guest log management, opportunity management, budgeting and forecasting modules.

Siebel's new offering for the communications industry gives service providers and carriers tools to retain and win back subscribers in an increasingly competitive and saturated market. Siebel 7.7 Communications streamlines and automates order capture and features validation rules to ensure order accuracy. The new offering provides flexible tools for real-time customer interaction and new analysis features that allow users to identify high-value customers.

Siebel's new CRM packages for the automotive and communications industries are part of a family of 23 industry-specific application suites. According to the company, 80 percent of its 2.36 million users are using vertical Siebel CRM solutions.

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