Wal-Mart Can Laugh Off KO By Elmo T.M.X. - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
12/14/2006
11:39 PM
Chris Murphy
Chris Murphy
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Wal-Mart Can Laugh Off KO By Elmo T.M.X.

Lots of people like to take their shots at Wal-Mart. Few knock it out like Elmo did Wednesday, when a crush of shoppers pursuing the giggling toy knocked walmart.com out briefly. But count on Wal-Mart to get the last laugh this holiday season.

Lots of people like to take their shots at Wal-Mart. Few knock it out like Elmo did Wednesday, when a crush of shoppers pursuing the giggling toy knocked walmart.com out briefly. But count on Wal-Mart to get the last laugh this holiday season.The outage was due to "incredibly high traffic", the company says, as the Elmo T.M.X. doll sold out in a matter of minutes. Wal-Mart says it has corrected the problem. Wal-Mart also had that dreaded too much traffic problem the Friday after Thanksgiving, when it blamed a 10-hour outage on traffic hitting seven times last year's level, when it had only tested for double the traffic. That couldn't have been what Wal-Mart had in mind when it redesigned its site this year.

Despite those embarrassments, the site's growing well this holiday season, ranking as the No. 4 shopping site behind Amazon.com, Dell, and Yahoo, comScore says. It's the third-fastest-growing e-retail site. The five fastest-growing nontravel sites--Best Buy, Ticketmaster, Walmart.com, Circuit City, and Victoria's Secret--all have multichannel strategies, not Web-only.

In that lies the bad news for those competing with Wal-Mart. It's big problem online this holiday season seems to be dealing with the traffic--not attracting it.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll