Impatient mobile users expect mobile apps to load faster -- and for many, five seconds is the limit.
A new study from Equation Research and sponsored by Compuware Corp. shows users expect a lot more performance from the mobile web. Equation provided BYTE with this infographic, which captures the study.
Credit: Equation Research and Compuware Corp.
Equation finds growing impatience with mobile websites among users. Of those surveyed, 22 percent say they expected mobile sites to load faster than regular websites on mobile devices.
Fully 59 percent of users expect mobile sites to load in three seconds or fewer. Of those, 21 percent say they want to wait no more than two seconds -- and 14 percent say they have only a second to spare for loading times.
A majority of users say they have a breaking point. According to Equation, 73 percent say they will leave a site if it doesn't load within five seconds.
Moving from expectations to real-world experience, 46 percent of those surveyed say websites load slower on their phones. And for apps, Equation found similar issues. Slow-loading apps is an issue with 32 percent of users surveyed. After that, crashing or freezing is the second most common complaint, especially for native mobile apps.
The takeaway: Web and app developers need to pay real attention to performance on mobile devices.
Mobile sales are a big deal, with Amazon alone selling more than $1 billion worth of products via mobile websites and apps. Google’s mobile ads are a $1 billion business and eBay expects close to $4 billion in sales from mobile devices this year alone.
These services are growing, but mobile users are growing increasingly impatient. Are you among them? Email us with your thoughts at tips@BYTE.com.
Based in New York, Shawn Ingram is a senior editor at BYTE. Follow him @shawn_i and email him at Shawn.Ingram@BYTE.com.
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