Why Microsoft Should Make Windows 7 A Free Upgrade - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
9/22/2009
07:51 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%
RELATED EVENTS
[Dark Reading Crash Course] Finding & Fixing Application Security Vulnerabilitie
Sep 14, 2017
Hear from a top applications security expert as he discusses key practices for scanning and securi ...Read More>>

Why Microsoft Should Make Windows 7 A Free Upgrade

It's time to set Windows 7 free -- at least for Vista users. Anyone who is using Vista should be able to upgrade to the corresponding version of Windows 7. For nothing. No questions asked.

It's time to set Windows 7 free -- at least for Vista users. Anyone who is using Vista should be able to upgrade to the corresponding version of Windows 7. For nothing. No questions asked.That's the premise of an open letter to Microsoft posted today on bMighty.com.

Don't Miss: An Open Letter To Microsoft: Why You Need To Make Windows 7 A Free Upgrade From Vista

I'm not delusional. I don't expect the letter to actually change Microsoft policy. But I thought it was important to lay out the reasons why many Windows Vista users are feeling frustrated and ripped off by what they see as Microsoft's selfishness.

Vista users are Microsoft's best customers. They bought Microsoft's Vista hype, but are now expected to pay all over again to get the OS that Vista should have been all along.

Windows XP users, on the other hand, are being rewarded for staying away from Vista by getting the same upgrade pricing that Vista buyers get.

It's just not right. And the only way to make it right is for Microsoft to do the right thing and offer Vista users free upgrades to the equivalent version of Windows 7.

Sure, free upgrades from Vista will cost Microsoft millions in lost revenues -- but not as many millions as it would have had Vista been a real success.

More importantly, Microsoft can afford it. In the long run, Vista upgrades will be a small portion of overall Windows 7 sales. And by recognizing and rewarding its most loyal customers, Microsoft could reap a public relations windfall while finally outdoing rivals Apple and Google. Heck, it probably wouldn't be long before Microsoft made it all back, and more.

Don't Miss: An Open Letter To Microsoft: Why You Need To Make Windows 7 A Free Upgrade From Vista

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll