Yahoo Search Share Rises As Google Declines - InformationWeek
Mobile // Mobile Applications
07:12 PM
Connect Directly
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Yahoo Search Share Rises As Google Declines

Microsoft also saw its U.S. search market share rise, capturing 8.5% of the U.S search market.

On the occasion of Yahoo Search's fifth anniversary, ComScore has given Yahoo something to celebrate.

Yahoo gained 0.5 percentage points of U.S. search market share in January 2009, compared to December 2008, according to ComScore, putting the company's share of U.S. searches at 21%.

Microsoft saw its U.S. search market share rise as well. It gained 0.2 percentage points to capture 8.5% of the U.S search market.

Google during the same period lost 0.5 percentage points of U.S. search market share, falling to 63%.

Is that significant enough to indicate that Google's query growth has peaked or that Yahoo is beginning to recapture lost search market share? A spokesperson for ComScore said the company doesn't comment on search data.

All three of the major search engines experienced query growth from December 2008 through January 2009. But Yahoo and Microsoft grew faster (9% and 8%, respectively) than the average query growth rate (7%).

Google, meanwhile, saw only 6% search query growth.

The total number of U.S. queries during this period rose from 12.7 billion to 13.5 billion.

After months of rudderless uncertainty as a potential Microsoft takeover target, Yahoo has a new CEO and has seemingly rediscovered its resolve to compete with Google.

In a blog post recounting the first five years of Yahoo's search engine, Yahoo Search senior VP Tuoc Luong and VP Larry Cornett pledge ongoing efforts to deliver better search technology and to open up the company's infrastructure.

Google may have the upper hand in search, but Yahoo has something to prove. And Microsoft remains in the game, too. It should be an interesting year.

Google, Microsoft, Yahoo, and others are developing next-generation technologies that automate and personalize information search. InformationWeek has published an independent analysis of this topic. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll