Ads Built By Algorithm
Persado contends its machine learning system can produce better direct response ads than human ad copywriter.
Big Data: 6 Real-Life Business Cases
Better data analysis enables companies to optimize everything in the value chain -- from sales to order delivery, to optimal store hours. Here are six examples of how major enterprises are using data to improve their business models.
Big Data: The Interdisciplinary Vortex
Big data analytics requires companies to operate outside departmental boundaries, and sometimes beyond the spheres of their expertise, to find solutions to certain challenges.
Twilio Broadens Communications Platform
With IP Messaging and other new services, Twilio hopes to give companies such as Uber more control over the communication infrastructure they build into their apps.
Internet Of Things: 6 Obstacles
A report from McKinsey and the Global Semiconductor Alliance finds excitement and uncertainty among companies building the pieces of the Internet of Things.
How Corporate Culture Impedes Data Innovation
BI and big data analytics tools are getting more sophisticated and comprehensive. Yet, some organizations are failing to derive full value from their data because their corporate cultures do not reflect a data-driven mindset. Here are the common cultural challenges standing in the way of big data innovation.
4 Ways IT Can Inspire Business Confidence
An EMC study revealed that business leaders don't think their companies are ready for the data-driven future. Worse, they have no confidence in IT to correct course. Here's why it happened, and what IT can do to win back the confidence of business execs.
8 Linux Security Improvements In 8 Years
Linux started getting really serious about security in 2007, and it has made big strides in the past three years. As open source code faces more threats, Linux can't rest on its laurels.
6 Ways To Master The Data-Driven Enterprise
Data-driven companies share characteristics that enable them to achieve more with their data than others in their industries. We reveal what separates the masters from the wannabes.