Ads Built By Algorithm
Persado contends its machine learning system can produce better direct response ads than human ad copywriter.
UPS: Where Good Is Never Enough
UPS, the No. 1 company in the InformationWeek Elite 100, is analyzing a constantly changing, 100-terabyte data warehouse in order to start predicting problems and delays and dealing with them sooner.
Hoag Memorial Finds Better Care Through Data Sharing
The hospital group overhauled its tech strategy to boost data usage, patient health, and collaboration between business units and the IT organization. One of eight Elite 100 Business Innovation award winners.
Apache Spark: 3 Promising Use-Cases
Spark is the shiny new thing in big data, but how will it stand out? Here's a look at "fog computing," cloud computing, and streaming data-analysis scenarios.
Microsoft Promises Potent Azure IoT Suite
Microsoft says its data services and hyper-scale cloud will conquer Internet-of-things apps including monitoring, asset-management, and predictive maintenance. Look out IBM, Intel, SAP, and GE.
Splunk Leads Tiny Big Data Market
Splunk marks another big year, taking in more revenue than the top three Hadoop distributors combined. That's why startups want to follow in its footsteps.
Big Data Demands Big Computing
Big data has been around a long time. Here are four best practices to help you tap into the big computing power that is finally unlocking value.
Google AI Teaches Itself Atari Video Games
Using a single learning algorithm, Google's AI agent has developed its video game skills to the point where it can beat most human players in dozens of different games.
Big Data Tempest In A Teapot
Hadoop and big data community infighting won't attract enterprise adoption. It's time to raise the level of discourse.
No, AI Wonít Kill Us All
When famous technologists and scientists fear the menace of thinking machines, it's time to worry, right? Not really, because computers lack the imagination to wreak havoc, says one AI expert.