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 Robert Fenstermacher
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Profile of Robert Fenstermacher

Marketing Director, Aruba Networks

Robert Fenstermacher is a Product and Solutions Marketing Director at Aruba Networks with primary responsibility for developing and executing Aruba's Unified Access and Network Services strategy. Mr. Fenstermacher has over 15 years of industry experience with senior product line management positions at Ascend Communications, Lucent Technologies, Sycamore Networks, and Extreme Networks. He has a degree in finance and an MBA, both from the University of Oregon.

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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