Profile of Romi Mahajan
News & Commentary Posts: 7
Romi Mahajan is the founder of KKM Group, a boutique marketing and strategy advisory firm. He is also an Interop track chair for the "Business of IT" track. He spent nine years at Microsoft and was the first CMO of Ascentium, an award-winning digital agency. Romi has also authored two books on marketing. The latest, "To Thine Own Self: Honest In Marketing" is available at Amazon.
Articles by Romi Mahajan
IT and marketing share key similarities. They should learn from each other and make common cause to raise their organizational profiles.
IT pros attend conferences for community, content, and commerce. But there's a fourth reason that makes live events truly unique.
Interop is an opportunity to celebrate the IT community and make personal connections--even for cynics.
To drive real change, IT must shed its invisibility and engage with the organizationís politics and culture.
Stereotypes abound in business, especially around IT. Hereís how IT pros can correct misperceptions about a culture of insular control freaks.
From overeager marketing to the need for differentiation, vendors often overstate a productís capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves.
From White Knight to Curmudgeon, IT cultures fall into four categories. Which one describes your organization?