CIO-CMO Relationship: Plagued By Digital Pretenders
7/17/2014Digital strategies that focus only on customer engagement are shallow. But to go deeper, CIOs and CMOs must be partners.
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Profile of Chris Curran
Advisory Principal & Chief Technologist, PricewaterhouseCoopers News & Commentary Posts: 1Chris Curran is a PwC principal and Chief Technologist for the US firm's Advisory practice, where he is responsible for technology strategy and innovation, and the development of thought leadership reflective of PwC's point of view on technology trends and innovations. He works directly with senior executives and CIOs on many of their most fundamental IT challenges.
Articles by Chris Curran
Digital strategies that focus only on customer engagement are shallow. But to go deeper, CIOs and CMOs must be partners.
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