Why Marketing Is So Smart, Yet So Dumb
2/27/2017Marketing analytics has evolved with the increase in volumes of customer data. But can this increase in data really help us get a full view of the consumers?
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Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include big data, mobility, enterprise software, the cloud, software development, and emerging cultural issues affecting the C-suite.