Why Marketing Is So Smart, Yet So Dumb
2/27/2017Marketing analytics has evolved with the increase in volumes of customer data. But can this increase in data really help us get a full view of the consumers?
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Profile of Lisa Morgan
Freelance Writer News & Commentary Posts: 219Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include big data, mobility, enterprise software, the cloud, software development, and emerging cultural issues affecting the C-suite.
Articles by Lisa Morgan
posted in February 2017
posted in February 2017
Marketing analytics has evolved with the increase in volumes of customer data. But can this increase in data really help us get a full view of the consumers?
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How Cybersecurity Analytics Are Evolving
2/23/2017Cyber security continues to be an arms race as organizations race to protect against new kinds of attacks. Here's how analytics IS making a difference.
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What A Chief Analytics Officer Really Does
2/17/2017There has been plenty of talk about the need for a chief analytics officer or chief data officer. But do you ever wonder what they do for a living?
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Self-Service Analytics Are A Necessity
2/8/2017Users want answers to burning questions, but IT and the data team can't tackle them all at once. Self-service analytics help organizations triage problem-solving by providing many of the insights business users need.
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Data-Driven Effectiveness Is A Team Sport
2/2/2017Smart people and the best technology aren't enough to drive a data-driven culture. It's all about people and collaboration, which is easier said than done. If you're serious about affecting change, consider these best practices.
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2018 State of the Cloud
Cloud adoption is growing, but how are organizations taking advantage of it? Interop ITX and InformationWeek surveyed technology decision-makers to find out, read this report to discover what they had to say!
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