Profile of Lisa MorganFreelance Writer
News & Commentary Posts: 261
Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include big data, mobility, enterprise software, the cloud, software development, and emerging cultural issues affecting the C-suite.
Articles by Lisa Morgan
posted in February 2020
Pattern recognition and anomaly detection provide insight into unwanted behavior, but mainstream techniques may be missing subtle clues.
Enterprises are running into challenges with robotic process automation because lines of business or IT are missing the bigger picture. Thinking strategically and cross-functionally helps.
Understanding the details of customer behavior can increase sales and marketing ROI, but misusing that data can be expensive and unnecessary.