Profile of Lisa MorganFreelance Writer
News & Commentary Posts: 231
Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include big data, mobility, enterprise software, the cloud, software development, and emerging cultural issues affecting the C-suite.
Articles by Lisa Morgan
posted in March 2016
Organizations are purchasing all kinds of data and analytics solutions, but they still may not be meeting their business goals. If this describes your company, see how insight-driven (vs. data-driven) practices are helping other firms address the problem.
Retailers are getting smarter about delivering better customer experiences across multiple channels. Yet in spite of ongoing technology investments, the promise of relevant, personalized marketing is still falling short. Here are some of the latest tools retailers are using, how they're using them, and what it all means to their businesses and customers.
As more businesses attempt to compete with data, more people within their organizations must be able to gain insight from it. End-user requirements are changing rapidly, often at a faster pace than their employers' ability to deliver sound solutions. Here are a few ways to avoid compromising long-term benefits for short-term gains.
Ambient intelligence promises a world where your car, your home, and your office buildings anticipate your needs. Learn what's happening now, including how people are evaluating the trade-offs between convenience and privacy.
From drug discovery to price optimization, across virtually every industry, more companies are using predictive analytics to increase revenue, reduce costs, and modernize the way they do business. Here are some examples.