Profile of Lisa MorganFreelance Writer
News & Commentary Posts: 209
Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include big data, mobility, enterprise software, the cloud, software development, and emerging cultural issues affecting the C-suite.
Articles by Lisa Morgan
posted in April 2016
The accelerating pace of global business means that enterprises need more agile data-related systems and practices. Becoming more agile –- and succeeding at it -- isn't always easy given existing technology investments, constant technological evolution, and lingering cultural obstacles. No matter how agile your company is or isn't now, consider these important points.
Most business decision-makers aren't trained to understand data outliers, but they can learn the basics. Executives, managers, and employees without math degrees can ask smarter questions about analyses they're basing crucial judgments on. Here are some things to know.
Companies are using behavioral analytics and sentiment analysis to better understand their customers, but there are still important pieces of insight missing. Few businesses have the ability to engage individuals in a way that is appropriate to the emotions they are feeling in the moment. Emotional analytics can help bridge cognitive gaps between humans and machines.