Rick Whiting - Authors & Columnists - InformationWeek
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 Rick Whiting

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News & Commentary Posts: 656
Articles by Rick Whiting
posted in August 2006

SAS Move Into Indirect Sales Is An Indication Of Accelerating Change In The BI Industry

8/28/2006
This week's SAS Institute announcement that it will begin selling business intelligence software through value-added resellers is a sure sign that commoditization within the BI technology industry is accelerating and another round of consolidation may be imminent. SAS, which until now has almost exclusively sold its business intelligence and data analysis software directly to customers, will develop a VAR channel to reach small and midsized businesses--defined as those with sales of less than $

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