Fredric Paul - Authors & Columnists - InformationWeek

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 Fredric Paul

Profile of Fredric Paul

News & Commentary Posts: 527
Articles by Fredric Paul
posted in October 2008

Google Apps Looks To The Future

In the wake of yesterday's announcement of Labs for Google Apps, I just happened to get a chance to sit down with a Google project manager on the apps enterprise team. He offered some insight into the company's plans to differentiate its products.

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bMighty vs. Bernanke: More Mixed Signals

The rANT is becoming seriously confused -- these days it seems like the only certainty is uncertainty. On a day when U.S. consumer confidence dives lower than ever before, the stock market celebrates with its second-largest point gain in history.

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bMighty vs. Bernanke - Good News Edition?

It seems that the $700 billion US bailout was just too puny to do the job. The global bank bailout proposed this weekend at the G7 conference raised the ante to more than 1 trillion euros, and sent Wall Street soaring. And it's not a moment too soon for business owners, as almost a fifth of US small businesses say the economic conditions threaten their very survival.

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Press Releases Need A Home -- Ideally With Good SEO

You'd think it would be obvious that when you send out a press release, you need to make sure that it can be linked to at a specific permanent URL -- and that URL should be optimized to attract search engines. But even those in the know don't always follow through.

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Marketing: 7 (+1) Trends and 2 Thrifty Tips

I had the pleasure of talking briefly about at a BtoB NetMarketing Breakfast meeting this week, and a couple of marketing veterans at the San Francisco event gave presentations containing some real insights online digital marketing for business owners. Fortunately, bMighty loves to share

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bMighty vs. Bernanke - The TED Spread

The rANT is learning about arcane new finanical measurements on a daily basis -- and we are not pleased about it. Today's unhappy word is the TED Spread, the difference between what banks pay to borrow from each other for 3 months and what the Treasury pays. TED is going places it has never been before, and they are not good places, which helps explain why the market dived another 679 points today.

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bMighty vs. Bernanke - Rate Cut Edition

OK, so let's get this straight. Mr. Bernanke's Federal Reserve - in concert with central banks around the world -- together took the extraordinary step of cutting global interest rates by half a percentage point. And the reaction is that the market dropped 189 points instead of 508 points like it did yesterday.

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Microsoft, GoDaddy Partner On E-Mail Offering

10/6/2008 is offering small and midsize businesses mobile and group e-mail plans with Microsoft Outlook, powered by Microsoft Exchange Server 2007. The plans, including Personal Outlook, Outlook with Mobile, and Group Outlook with Mobile, are designed to give SMBs the ability to manage all of their online services from one place.

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bMighty vs. Bernanke -- Bailout Edition

What's $100 billion among friends? For the House of Representatives, it's the difference between rejecting a bailout bill and passing one. Of course, it's not that they took $100 billion OUT of the bill. Instead, they turned a $700 billion bailout into an $800 billion "rescue package." Sheesh.

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Top 10 YouTube For Business Tips

Video is a high-impact medium. And with the rise of YouTube and similar free video sites, any size business can take advantage of the power of video for marketing and other purposes.

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Green Power

Everything you always wanted to know about about UPS power and efficiency -- but were afraid to ask.

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