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Profile of Seth Grimes

News & Commentary Posts: 213
Seth Grimes is an analytics strategy consultant with Alta Plana and organizes the Sentiment Analysis Symposium. Follow him on Twitter at @sethgrimes
Articles by Seth Grimes
posted in October 2010

Social Market Lessons in J.D. Power's Analytics Deals

10/22/2010
Marketing-information provider J.D. Power this week announced agreements with social-media technology companies Clarabridge and NetBase, yet the company had acquired social-analytics start-up Umbria just 30 months ago for pretty much the same need. This week's announcement illustrates new directions for the larger social/voice-of-the-customer analytics market.

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