Barbara Krasnoff - Authors & Columnists - InformationWeek

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 Barbara Krasnoff

Profile of Barbara Krasnoff

News & Commentary Posts: 139
Articles by Barbara Krasnoff
posted in May 2007

The Razor-Blade Strategy

5/31/2007
Have you heard about the razor-blade strategy (also called, according to Wikipedia, the "bait and hook model")? The idea is that a company sells you a razor for next to nothing -- or gives it away for free. Great deal, right? You get the razor, and the manufacturer gets to sell you high-cost razor blades for the next few years (or, at least, for as long as you use the razor), making a lot more than was inv

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How Much Watching Does Big Brother Have To Do?

5/23/2007
I was wandering around the outer bounds of the Interop show floor this afternoon and stopped by a booth from a company called SpectorSoft, which sells Internet monitoring software for small businesses and home use. Never having tried their software, I can't comment on it; from the short demo that I saw, it looked like it could be quite effective. It was the booth that made me feel a bit uneasy.

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The Greening Of Interop

5/23/2007
My assumption has always been that the best way to get enterprises to go "green" -- to institute conservation policies via decreased energy use and technology recycling, for example -- was to hit them directly in the pocketbook (or via regulations, of course). It's the bottom line that counts.

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All On A USB Stick

5/23/2007
USB flash drives have become ubiquitous, among both tech professionals and consumers. They're used to pass along product information at trade shows, as a means to take your data and apps with you (when your MP3 player doesn't have enough space), as a backup device -- and as a fashion statement.

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You Shall Use No 'N' Before Its Time

5/22/2007
I was a bit nonplussed when I discovered that vendors catering to small businesses and individuals were starting to push 802.11n-compliant devices. Not only is it not certain that they even need them (since the only real advantage to individual home users would be if they're planning to stream video across it, and how many cable companies are advertising that these days?), but there is the small issue that 802.11 isn't going to be certified by the IEEE LAN/MAN Standards Committee for, oh, a coup

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Long Lines=Good News

5/22/2007
I knew I was about to attend a trade show in Las Vegas -- specifically, Interop -- when I hit the cab line at the airport. A couple of hundred people patiently walked up and down the roped-off aisles, one hand pulling their suitcases and the other clutching their cell phones, explaining to business associates why they may not make that lunch meeting, but they'll let them know as soon as they check in.

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A Civil Society -- Online

5/15/2007
Back in the old, forgotten days BTW (Before The Web), when screens were green and text was all you had to work with, I spent a couple of years as the sysop of an local online forum called the Women's BBS -- a discussion group where women (and men) could feel free to discuss political, personal, and technical issues without having to deal with the obscene pick-up messages, virulent insults, and other pleasantries that we got from folks uncomfortable with our presence.

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