Profile of Benjamin Tomkins
News & Commentary Posts: 259
Articles by Benjamin Tomkins
posted in March 2008
Today, HP announced several products targeted for smaller businesses. Regardless of how these products play with the so called SMB market, the announcement indicates just how serious HP is about competing for midsize business IT dollars.
Sometimes when you notice a name or concept that's new to you, it starts popping up everywhere. The last two weeks, the clustering I couldn't avoid was contests for smaller businesses. This week, it's John Jantsch, the Duct Tape Marketing maven himself.
The total technology makeover contest anoints a winner amid a full slate of free, online events for smaller businesses.
Paraphrasing Warhol, "Everyone will be famous for 15 minutes," but what's the value of fleeting moments in the spotlight for smaller businesses? A bevy of business contests promise prizes, publicity, and cash. Such contests may sap valuable resources from smaller businesses with little to spare yet they may also be the catalyst for some much-needed fine tuning of business plans.
Positioning of new products and services for smaller businesses indicates growing awareness of the unique needs of smaller businesses, but may squeeze channel partners.
Microsoft's entry in the makeover game offers one small business a technology facelift. The contest is down to three finalists -- cast your vote today.