Profile of Benjamin Tomkins
News & Commentary Posts: 259
Articles by Benjamin Tomkins
posted in March 2009
Spending more to spend less? That's HPs claim for the new line of ProLiant G6 rack, blade, and tower servers. But do Nehalem processors, improved power management, enhanced automation, and seductive financing make it so?
That insanely boastful ROI figure comes courtesy of the Direct Marketing Association. The organization estimates that e-mail marketing can generate $57 for every dollar invested. But even if that figure doubles reality it doesn't explain reports that 60% of smaller businesses haven't even tried e-mail marketing. What are you waiting for?
According to the findings of a new study from Microsoft, more than half of small and midsize business will spend the same or more on IT in the coming year with priorities on virtualization, IT consolidation, business intelligence, SaaS, and supporting remote workers.
Between Facebook and Twitter, is there room for other social networks? Not only is there room, but the networks that aren't in the headlines every hour may be exactly the places you should be considering invaluable business resources.
You may have the greatest product or service offering in the world, but that won't mean jack for your revenue stream if you don't let customers know about it. Here's how.
Slashing costs is important for business survival and IT is often a ripe target, but making the wrong choices about when, where, and what to cut can spawn new problems and even increase costs. Don't make these mistakes -- and consider these tips for the "right" way to do it.
Sell now. That's the mantra and businesses are scrambling to book every last cent of revenue from any source. Sales are scarce right now, but there's no shortage of sales and marketing advice from tips to tech, right now to how to sell your business outright.
A new study indicates that many are actually increasing their marketing spend.
Right now every dime counts, but there's more to keeping your business thriving than just cutting expenses. Effective, day-to-day management is crucial to keeping your business operations flowing and that's particularly true with IT. Watch out for these 10 pitfalls.
SMB news: Apple touchscreen order, flat rate BlackBerry, Google's personalized ads, Win 7 Small Biz, Windows Marketplace, Samsung SMB VoIP, D-Link network storage, Freshbooks-Outright integration, Adobe patch, Drop.io real time...
SMB news: Mac netbook, social network growth, crippled Win 7, free CRM, mobile PayPal, domestic outsourcing, startup funding, SMB optimism & stimulus, smartphone growth, Clearwire CEO, broadband growth, rugged laptop, collaboration platforms, cloud endorsement...
SXSW Interactive starts later this week. The question for business owners is whether this event or any other is worth the expense in this economy.
Business as usual won't do in today's recessionary market. Business owners must make tough choices about where to cut, where to invest, and how to position their business to survive, but honing in on the right choices is daunting. Asking these 6 questions will help bring clarity and focus to your decisions.
SMB news: iPhone Apps top Win Mobile, Google docs & Adobe PDF bugs, online payroll for Mac, Netgear switch, recession threatens green IT, IE8...
SMB news: HP SMB products, Twitter ads, Firefox patch, BlackBerry app store, Facebook redesign, Windows patch, WiMax expansion, job losses, small biz retirement plans, $28b SBA loans, turn off IE8, Google AdSense takes 3rd-party ads, Windows Mobile speed, OpenSUSE releases, botnet criminal sentenced...
Todayï¿¼s top tech news for small and midsize businesses: New Zoho Writer 2.0, Vivek Kundra Federal CIO, SaaS Growth, Google Launches Tip Jar, Dell Bets On Managed Services, IE Loses Share...
Using Twitter to promote your business, connect with customers and prospects, and build you brand is just one use for this social media tool -- it's also a great way to track trends and keep tabs on business information. Start by following these 10 Twitter users today.
Amid the thicket of announcements from DEMO 09 this week were a host of products and services that small and midsize companies may put to use.
For small businesses without dedicated IT departments, a consumer-level offering from Symantec could offer a way to provide remote tech support without breaking the bank.
Think Twitter's just the latest electronic navel-gazing fad? Think again. The business (and personal) uses are myriad with no limit in sight -- get started with these.