Benjamin Tomkins - Authors & Columnists - InformationWeek

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 Benjamin Tomkins

Profile of Benjamin Tomkins

News & Commentary Posts: 259
Articles by Benjamin Tomkins
posted in March 2009

E-Mail Marketing: Make $57 For Every Dollar You Spend

That insanely boastful ROI figure comes courtesy of the Direct Marketing Association. The organization estimates that e-mail marketing can generate $57 for every dollar invested. But even if that figure doubles reality it doesn't explain reports that 60% of smaller businesses haven't even tried e-mail marketing. What are you waiting for?

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10 Social Networking Sites For Your Business

Between Facebook and Twitter, is there room for other social networks? Not only is there room, but the networks that aren't in the headlines every hour may be exactly the places you should be considering invaluable business resources.

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Crisis Survival Kit: Always Be Closing Sales

Sell now. That's the mantra and businesses are scrambling to book every last cent of revenue from any source. Sales are scarce right now, but there's no shortage of sales and marketing advice from tips to tech, right now to how to sell your business outright.

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bMighty News Flash: Wednesday March 11, 2009

SMB news: Apple touchscreen order, flat rate BlackBerry, Google's personalized ads, Win 7 Small Biz, Windows Marketplace, Samsung SMB VoIP, D-Link network storage, Freshbooks-Outright integration, Adobe patch, real time...

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bMighty News Flash: Tuesday March 10, 2009

SMB news: Mac netbook, social network growth, crippled Win 7, free CRM, mobile PayPal, domestic outsourcing, startup funding, SMB optimism & stimulus, smartphone growth, Clearwire CEO, broadband growth, rugged laptop, collaboration platforms, cloud endorsement...

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Crisis Survival Kit: 6 Recession Questions About Your Business

Business as usual won't do in today's recessionary market. Business owners must make tough choices about where to cut, where to invest, and how to position their business to survive, but honing in on the right choices is daunting. Asking these 6 questions will help bring clarity and focus to your decisions.

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bMighty News Flash: Friday March 6, 2009

SMB news: HP SMB products, Twitter ads, Firefox patch, BlackBerry app store, Facebook redesign, Windows patch, WiMax expansion, job losses, small biz retirement plans, $28b SBA loans, turn off IE8, Google AdSense takes 3rd-party ads, Windows Mobile speed, OpenSUSE releases, botnet criminal sentenced...

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10+ Twitter Users Every SMB Should Follow

Using Twitter to promote your business, connect with customers and prospects, and build you brand is just one use for this social media tool -- it's also a great way to track trends and keep tabs on business information. Start by following these 10 Twitter users today.

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What DEMO 09 Offers SMBs

Amid the thicket of announcements from DEMO 09 this week were a host of products and services that small and midsize companies may put to use.

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10+ Business Uses For Twitter

Think Twitter's just the latest electronic navel-gazing fad? Think again. The business (and personal) uses are myriad with no limit in sight -- get started with these.

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