Benjamin Tomkins - Authors & Columnists - InformationWeek

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 Benjamin Tomkins

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News & Commentary Posts: 259
Articles by Benjamin Tomkins
posted in May 2009

Business Owners Need A Holiday

5/29/2009
With every dime precious, taking time off from work, much less an actual vacation, might seem to be an unthinkable luxury, but it turns out that small business owners are planning vacations this summer at about the same rate as last year.

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Business Owners Don't Fear Recession

5/22/2009
The recession is scaring the bejesus out businesses of every stripe, but owners of small and midsize businesses have been to the brink of failure before -- many times -- and know how to survive.

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Take Credit Card Payments On Your Phone With Intuit GoPayment

5/21/2009
For today's mobile businesses, accepting payment from any location at any time is crucial to maintaining cash flow and increasing business -- cash only doesn't cut it anymore. A new offering from Intuit offers businesses another option for taking payment via mobile phones (and not just smartphones).

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More SMBs Embracing Social Media

5/20/2009
The results of a recent study from AMI-Partners indicate that more than half of small businesses now consider social media to be a significant factor in acquiring customers and retaining existing customers.

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Real Small Business Leaders Tell It Like It Is

5/20/2009
Amid the government power players and big business representatives at National Small Business Week, 9 small business leaders took the spot light to tell a congressional committee about their businesses and how they're coping with the recession.

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SMBs Can Trim Costs By Sending Workers Home (To Work)

5/14/2009
If there was ever a time to think out of the box about ways to cut costs, it's now. One tactic that's hardly new, but deserves another look is telecommuting (or Web commuting). Rather than thinking outside the box, you may want to think outside of the office.

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Cost Cutting Resources For SMBs

5/13/2009
Saving money is always important, but in these economic times it's the difference between staying in business and closing up shop. As the recession grinds on the cost cutting resources are growing.

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4 Words You Don't Want To Hear About Your Business

5/7/2009
Differentiation is what makes your business more appealing to customers. You can differentiate your business with the quality of your products and services, your pricing, customer support, and myriad other ways, but keep your ears perked up for four words that mean you're not standing out from your competitors.

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10 Ways To Improve Your Online Advertising In A Recession

5/5/2009
Cutting back on advertising in a recession is tempting, but if you slash your marketing spend, your competition may seize the opportunity to grow their market share. What you can do is make your marketing more effective. Here's 10 ways to get more from your online advertising.

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