Profile of Pierre DeBoisFounder, Zimana
Member Since: 7/6/2017
News & Commentary Posts: 19
Pierre DeBois is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions, then provides recommendations and Web development action that improves marketing strategy and business profitability. He has conducted analysis for various small businesses and has also provided his business and engineering acumen at various corporations such as Ford Motor Co. He writes analytics articles for AllBusiness.com and Pitney Bowes Smart Essentials and contributes business book reviews for Small Business Trends. Pierre looks forward to providing All Analytics readers tips and insights tailored to small businesses as well as new insights from Web analytics practitioners around the world.
Articles by Pierre DeBois
Machine learning classification needs accurate data to avoid bad prediction that places marketing efforts in ethical peril. Here's an overview to help explain how data can brands at risk.
Businesses are leveraging the data gathered through mobile ordering and delivery. Here's how.
DataOps IS a methodology to design, implement, and maintain a distributed data architecture. Its purpose is to provide teams with a process framework to manage quality improvements in data and to reduce cycle time for data analysis.
With rising concerns about how a message is conveyed on social media, marketers are considering micro-influencers as a branding alternative to attract consumers in niche markets. Here's how the choice complements analytics strategy.
It's no longer a struggle to get management to invest in analytics programs. But new challenges have arrived. Here's a closer look at the state of analytics today.
A Chief Data Visualization Officer can help your analytics team tell a useful story with data and establish the right measurement framework for your organization.
Analytics pros from many different industries employ clustering when classification is unclear. Here's how they do it.
As content marketing becomes important, aging content becomes a concern. Here are some ways of using analytic reporting to develop content ideas and to align content with customers in the sales cycle.
Self-service analytics is becoming a popular option, but there are some steps professionals should use to make sure that they are interpreting results correctly, working well with others, and avoiding mishaps in reporting.
Amazon is making an impact in voice search with its Amazon Echo and Alexa ecosystem of products. The rise of Alexa shows how machine learning strategy ultimately becomes an effective sales and business strategy.
The rise of social media has led to a drive to understand all the new data it generates. Here's a look at how sentiment analysis can be applied.
Undetected data bias can render a launched predictive prototype model useless. don't let it happen to you. Here's a look at the biases possible and where marketers and agencies should start in their efforts to detect bias.
Amazon is establishing machine learning as a crucial competitive element to personalize customer experience and build sales.
Technology skills can take you through multiple careers that make lives, businesses, and communities better. Here's the story of one such career journey.
Are your digital marketers creating gaps in customer privacy? They could be unless they vet tags and third-party app access. Here's how to do the vetting.
The rise of Amazon Alexa and Google Home introduce a new competitor for search engines -- IoT home devices with supporting AI. Here's how analytics planning must change to accommodate the new world.
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
The rise of services based on artificial intelligence is adding more variety and reporting challenges in analytics. Here are tips for marketers to look for in managing AI influenced metrics and reports.
IS an emphasis on encouraging managers to understanding technology masking a need to understand a management framework that mesh digital and real-world concerns?