Profile of Michele Warren
News & Commentary Posts: 122
Articles by Michele Warren
posted in February 2011
Nowadays, marketing your business is a different ball game than it was even six months or a year ago. Radio and print media are being eclipsed by social networking and e-mail messaging. But one thing hasn't changed, and it probably never will: how you follow up with prospective and existing customers.
A Wall Street veteran, Jeff Ramson saw first-hand how difficult it can be for a small, fledgling company to get noticed. It occurred to him that he could merge his traditional investment expertise with social media to help these emerging operations gain some visibility and, ultimately, traction in the marketplace. That's why he started ProActive Capital Resources Group.
Are you a small-business owner or independent contractor on the lookout for an easy-to-use webconferencing tool? Well, your search may be over, now that a San Francisco-based company called SlideShare has unveiled Zipcast.
There's been a fair amount of buzz about cloud computing being the enemy of the channel. But Leonard Chung isn't buying it. He says there's actually a lot of opportunity for solution providers in the cloud space. They just need to work with the right vendors.
Constant Contact just shelled out a cool $15 million to build out its social media platform. That's how confident company executives are that social networking is the key to success for small businesses.
IBM has a message for its channel partners: Sell services! It's not exactly a new message, but it's an important one, and the vendor is putting more muscle behind it than ever before.
Freelancers and very small businesses, I'd like you to meet Milton. He could be your next hire, and he won't demand nearly the salary of his less…uh, human…cohorts. Think Milton's a robot? Guess again.
More and more small businesses are flocking to Manta to promote themselves and connect with peers. According to comScore, a marketing research company, the number of unique visitors to Manta's website increased 184% from October 2009 to October 2010.
Last week I wrote about what SMB VARs look for in vendor partners. Now I want to talk about what solution providers look for in their vendor's partner programs.
In a recent presentation, marketing coach and guru Robin Robins told an interesting story. It's about a social experiment conducted by the Washington Post a few years ago.