Michele Warren - Authors & Columnists - InformationWeek

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 Michele Warren

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News & Commentary Posts: 122
Articles by Michele Warren
posted in August 2010

7 Things To Know About Your Customers

8/25/2010
Last week, we checked in with Infusionsoft co-founder Clate Mask, who shared a list of things we should know about our prospects. Now he tells us what kind of intelligence we should be keeping on our bread and butter -- the clients we already have.

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Turning The Page On Pension Plans

8/23/2010
The pension and defined-benefit world didn't particularly want change, especially not the kind of change that Fiona Page was ushering in. She wanted to revolutionize this staid arena where actuaries and trustees had made do with pen and paper for quite some time. She wanted software and servers and algorithms to do some of the work now, because they could do it faster -- much faster.

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Helping SMBs Get The Social Media 411

8/19/2010
OK, you're a small business with a bricks-and-mortar shop. You've decided to embrace technology and see how far it takes you, so you've spent some cash on a sharp looking, user-friendly website and a hosting provider that'll manage it for you. You've even jumped on the social media bandwagon and started a Twitter account.

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Will IBM 'Steal More Sun' With New POWER7's?

8/18/2010
IBM channel partners had something else to cheer about yesterday when the vendor unveiled the latest systems in its POWER7 series. Executives say the new technology is a culmination of IBM's year-long rollout of workload-optimized systems that will help customers reduce IT administration costs while deploying more powerful applications.

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7 Things You Need To Know About Prospects

8/16/2010
If you're a business owner, you probably know by now that selling your product or service requires more than giving prospective customers a laundry list of features. These folks want the nitty-gritty: They want to know how your product is going to make their lives easier, how it will make them more likable (i.e., more popular), how it will make them more productive and happier.

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SMB Surveys Reveal Mixed Results

8/12/2010
There's certainly no shortage of polls and surveys aimed at gauging how SMBs are feeling about the economy, and about how it might affect their businesses. Here are some results from two of the latest reports.

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Commuter 'Pain' Fuels Smart Solutions

8/10/2010
IBM and its technology partners are using data from the vendor's Commuter Pain Surveys to make transportation systems more intelligent. The most recent study, whose findings were revealed just a few weeks ago, was conducted globally, not just in the United States, for the first time in three years.

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TecAccess: Making Technology Accessible To All

8/9/2010
A couple of weeks ago, we met Megan Duckett, founder and CEO of Sew What?, a provider of fabric sets for stage productions. This week, we say hello to another female entrepreneur with a compelling story to tell: Debra Ruh, who heads up TecAccess, a 50-person operation in Rockville, Va.

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