Michele Warren - Authors & Columnists - InformationWeek

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 Michele Warren

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News & Commentary Posts: 122
Articles by Michele Warren
posted in September 2010

SMBs Set Sights On Collaboration Suites

9/30/2010
The Age of the Suite is nigh. Up to now, point solutions for calendaring, document management, e-mail, and other collaborative tasks probably did the trick for most SMBs, but faced with an increasingly mobile work force and a geographically dispersed base of suppliers, partners, and customers, more and more small and midsize businesses are giving collaboration suites serious consideration.

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Helping SMBs Gauge Social Media Marketing Reach

9/28/2010
Small businesses have yet another tool at their disposal to leverage social media. This one, called Social Stats, allows users to see at a glance where their e-mail marketing messages have been shared socially, with what frequency, and to what degree of success.

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Does Your Website Need A Facelift?

9/24/2010
If you're a small business with a website, you'll probably agree that having an online presence has taken your business to new heights. But when's the last time you took a look at that website to make sure it's still the efficient, powerful brand-management tool you envisioned it to be? A stagnant website could lead to stagnant sales.

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NOAA Streamlines, Awards Small-Business Contracts

9/22/2010
In these days of climate change, wacky weather patterns, and fast-diminishing natural resources, the work of the National Oceanic & Atmospheric Administration (NOAA) is more vital than ever. Today, the agency unveiled NOAALink, a new IT business model, and 10 small businesses are the immediate beneficiaries.

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Wanted: Business Outcomes For Enterprising Midmarket

9/21/2010
Just about 10 weeks into his stint as the new general manager of IBM's midmarket business, Andy Monshaw has a lot of data to compute. He's spent these past weeks working his way around the globe, talking to everybody from partners and clients to analysts and advisory boards. Now he's putting the pieces together.

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Tips For Effective SEM

9/15/2010
If you're a small company looking to increase your exposure and win new business, you might want to consider launching an e-mail marketing and/or SEM campaign -- if you haven't already, that is.

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Skype Unveils Channel Program

9/10/2010
Skype continues is foray into the business arena, this time with a channel program that aims to leverage the relationships SMBs have with their trusted technology advisers.

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Squadhelp: Helping Small Businesses Tap The Crowd

9/3/2010
Have you recently launched a small company but can't come up with a catchy name? Or maybe you've been in business for quite some time and you're stuck on trying to find a good moniker for a new product or service. Or you need to test-drive your new-and-improved website to find out how user-friendly it is.

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