Profile of David Linthicum
News & Commentary Posts: 115
David S. Linthicum is senior vice president of Cloud Technology Partners and an expert in complex distributed systems, including cloud computing, data integration, service oriented architecture (SOA), and big data systems. He has written more than 13 books on computing and has more than 3,000 published articles, as well as radio and TV appearances as a computing expert. In addition, David is a frequent keynote presenter at industry conferences, with over 500 presentations given in the last 20 years.
Articles by David Linthicum
posted in February 2008
I figured we would see a few of these. As SaaS takes off, major software vendors who were slow in the SaaS uptake may find that others do it for them, whether or not they have agreements. Microsoft is first to toss a punch at their partner Fasthosts, whose new product, Office SaaS, is a bit too similar to Office Client, according to Microsoft.
SaaS is not only changing the way we use software but also how vendors sell software... In the traditional sales model, the idea is to dazzle the customer in the beginning, make huge promises, and then collect the big check... In the SaaS model, the power is really with the customer, and the sales people have to take a very different approach to selling.
I guess I could point to all of the press releases and blog posts about Microsoft's $44 billion Yahoo bid, but there are thousands at this point and you already know what's going on... A core issue here is ownership of the SaaS marketplace, a clear direction for all of the major players and thus the driving force behind the current land grab, and this deal.