Jonathan Salem Baskin - Authors & Columnists - InformationWeek

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 Jonathan Salem Baskin

Profile of Jonathan Salem Baskin

News & Commentary Posts: 120
Articles by Jonathan Salem Baskin
posted in March 2009

Kosmix Aggregation Tool Is Beautiful Branding

Three cheers to the PR firm or freelancer behind the publicity for Kosmix, which is a startup company offering an alternative approach to aggregating Internet search results. One recent story asked that it not get compared to Google, and then compared it.

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Do We Care Where Technology Products Are Made?

The U.S. Food and Drug Administration kicked off a new labeling program yesterday, requiring fresh and frozen fruits, veggies, and meats to specify country of origin. It got me thinking about the utility of similar IDs on branded tech products.

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Finding The Off Switch In Windows 7

People testing early versions of Microsoft's next OS report that they've discovered a way to turn various programs off. I'm still waiting for somebody to tell me what, or who, the next version of Windows turns on.

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Who Needs A VoiceOver iPod When You Can Blink?

Apple introduced the third-generation iPod Shuffle yesterday, and it comes with a feature called "VoiceOver" that announces your song choices. I think I/O controls are the next great undiscovered country for mobile devices, don't you?

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