Profile of Jonathan Salem Baskin
News & Commentary Posts: 120
Articles by Jonathan Salem Baskin
posted in March 2009
Digital conglomerate Comcast has pulled a page out of the branding textbook, and hopes to humanize itself by running its first "brand advertising" campaign. I think the spots are spooky...and pointless.
Word from an open source conference this week is that some key Linux proponents don't see the need for a desktop product. I'm not certain how it realizes its full potential without one.
Three cheers to the PR firm or freelancer behind the publicity for Kosmix, which is a startup company offering an alternative approach to aggregating Internet search results. One recent story asked that it not get compared to Google, and then compared it.
The U.S. Food and Drug Administration kicked off a new labeling program yesterday, requiring fresh and frozen fruits, veggies, and meats to specify country of origin. It got me thinking about the utility of similar IDs on branded tech products.
People testing early versions of Microsoft's next OS report that they've discovered a way to turn various programs off. I'm still waiting for somebody to tell me what, or who, the next version of Windows turns on.
Apple introduced the third-generation iPod Shuffle yesterday, and it comes with a feature called "VoiceOver" that announces your song choices. I think I/O controls are the next great undiscovered country for mobile devices, don't you?
BT has started turning 200,000 of its business customers' Wi-Fi hubs into public hotspots in its OpenZone network. Only it hasn't overtly asked for their permission.
OK, I just read that a meteor the size of a 10-story building passed within cataclysm range of the Earth yesterday, and nobody told me about it!