Jonathan Salem Baskin - Authors & Columnists - InformationWeek

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 Jonathan Salem Baskin

Profile of Jonathan Salem Baskin

News & Commentary Posts: 120
Articles by Jonathan Salem Baskin
posted in May 2009

Oh No, Not Another Microsoft Branding Campaign!

There's been a lot of coverage exploring questions about the functionality of Bing, Microsoft's new search engine. Before the company blows $100 million trying to give consumers the answer, I thought I'd give it two branding ideas.

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Who Ever Said Assistants Were Intelligent?

A company called Siri decloaked within sensor range earlier today, promising test drives of its intelligent virtual assistant as an iPhone app this summer, and predicting that most every Internet user will have something like it within five years or so.

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A Third Front For Computer Hardware Sales

Following AT&T's April announcement, Verizon debuted this week its own plans to sell deeply subsidized netbooks, thereby confirming that cell services will follow retail stores and the Internet as outlets for selling computers.

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Intel's New Branding Chooses Not To Sell

Intel plans to launch a new, 3-year branding campaign next Monday, and I think the inadvertent message is that there's no reason to buy a gizmo powered by one of its products. The inanity of the campaign belies some serious decision-making dysfunction.

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Video Game Study Tells Us Nothing New

This month's issue of Psychological Science claims to reveal proof that almost 1 out of every 10 kids who play video games could be classified as an addict, to which I have two reactions: 1) yeah, sure, and 2) so what?

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