Profile of Jonathan Salem Baskin
News & Commentary Posts: 120
Articles by Jonathan Salem Baskin
posted in May 2009
There's been a lot of coverage exploring questions about the functionality of Bing, Microsoft's new search engine. Before the company blows $100 million trying to give consumers the answer, I thought I'd give it two branding ideas.
A company called Siri decloaked within sensor range earlier today, promising test drives of its intelligent virtual assistant as an iPhone app this summer, and predicting that most every Internet user will have something like it within five years or so.
Following AT&T's April announcement, Verizon debuted this week its own plans to sell deeply subsidized netbooks, thereby confirming that cell services will follow retail stores and the Internet as outlets for selling computers.
Yesterday, online music provider Napster slashed its streaming service from $12.95 to $5 a month. Now is the time for owner Best Buy to do something to support it...and help itself.
When should a baby get his or her own first computer? According to some marketers, it could be the perfect 1st birthday gift.
OK, not really. But after living through a customer service experience that closely resembled a staging of Jean-Paul Sartre's No Exit, I think it's a killer idea for the company's branding.
Intel plans to launch a new, 3-year branding campaign next Monday, and I think the inadvertent message is that there's no reason to buy a gizmo powered by one of its products. The inanity of the campaign belies some serious decision-making dysfunction.
This month's issue of Psychological Science claims to reveal proof that almost 1 out of every 10 kids who play video games could be classified as an addict, to which I have two reactions: 1) yeah, sure, and 2) so what?