Jonathan Salem Baskin - Authors & Columnists - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

 Jonathan Salem Baskin

Profile of Jonathan Salem Baskin

News & Commentary Posts: 120
Articles by Jonathan Salem Baskin
posted in September 2009

Zipcar App Is Brilliant Branding

The Zipcar iPhone app announced about a week ago is a great example of how to merge technology and marketing in order to deliver branding. More business would do well to follow the lead.

Post a Comment

Perot Systems Is Not A Cool Computer

Steve Jobs and Michael Dell both abdicated from the big companies they'd founded, watched the businesses stumble, and then returned to their old jobs. It's at that point that the similarities between the two stories ends.

Post a Comment

Now You Can Melt The 14th Dimension

SGI is retailing what looks like the first "personal supercomputer," and the $7,000 or so price tag isn't too much to pay for the power to warp space-time from the comfort of your desk, it is?

Post a Comment

Blockbuster Confused Retailing With Technology

Blockbuster's slow, painful stroll into a digital sunset continued yesterday with an announcement it will close more than a third of its stores, proving yet again that the company's confused vision is its most intractable foe.

Post a Comment

Breaking Up Isn't Hard To Do

Yesterday, Google announced that it has a small team of engineers working in Chicago to make it easier for users to quit its various services. This is a novel and smart approach to building its brand.

Post a Comment

The Motorola Phone That Isn't A Phone

Motorola's new Google Android-powered Cliq smartphone (called Dext everywhere else in the world) will offer intriguing new social media tools. I think it should go to town with the new utility.

Post a Comment

IBM's Branding Keeps Its Big Idea A Secret

IBM is building technology systems to help utilities and municipalities better manage resources. It thinks the water business could be worth $20 billion in five years, yet it has been running ads to make sure that nobody knows about it.

Post a Comment

How Will Opera 10 Go To 11?

"These go to eleven," says Spinal Tap's Nigel Tufnel as he describes the added capability of his guitar amps to go "one louder" than ten. I was reminded of the quote when I thought about Opera 10, which was released this week.

Post a Comment
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
Register for InformationWeek Newsletters
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll