Jonathan Salem Baskin - Authors & Columnists - InformationWeek

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 Jonathan Salem Baskin

Profile of Jonathan Salem Baskin

News & Commentary Posts: 120
Articles by Jonathan Salem Baskin
posted in September 2009

Zipcar App Is Brilliant Branding

9/30/2009
The Zipcar iPhone app announced about a week ago is a great example of how to merge technology and marketing in order to deliver branding. More business would do well to follow the lead.

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Perot Systems Is Not A Cool Computer

9/25/2009
Steve Jobs and Michael Dell both abdicated from the big companies they'd founded, watched the businesses stumble, and then returned to their old jobs. It's at that point that the similarities between the two stories ends.

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Now You Can Melt The 14th Dimension

9/23/2009
SGI is retailing what looks like the first "personal supercomputer," and the $7,000 or so price tag isn't too much to pay for the power to warp space-time from the comfort of your desk, it is?

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Blockbuster Confused Retailing With Technology

9/16/2009
Blockbuster's slow, painful stroll into a digital sunset continued yesterday with an announcement it will close more than a third of its stores, proving yet again that the company's confused vision is its most intractable foe.

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Breaking Up Isn't Hard To Do

9/15/2009
Yesterday, Google announced that it has a small team of engineers working in Chicago to make it easier for users to quit its various services. This is a novel and smart approach to building its brand.

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The Motorola Phone That Isn't A Phone

9/11/2009
Motorola's new Google Android-powered Cliq smartphone (called Dext everywhere else in the world) will offer intriguing new social media tools. I think it should go to town with the new utility.

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IBM's Branding Keeps Its Big Idea A Secret

9/4/2009
IBM is building technology systems to help utilities and municipalities better manage resources. It thinks the water business could be worth $20 billion in five years, yet it has been running ads to make sure that nobody knows about it.

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How Will Opera 10 Go To 11?

9/3/2009
"These go to eleven," says Spinal Tap's Nigel Tufnel as he describes the added capability of his guitar amps to go "one louder" than ten. I was reminded of the quote when I thought about Opera 10, which was released this week.

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