Profile of Jake Wengroff
News & Commentary Posts: 2
Jake Wengroff is the founder and principal analyst with JXB1, a social media and social business consulting firm. He regularly speaks with and reports on the most influential vendors and leaders in the social media space, and brings this guidance and insight to clients of JXB1. The former (and first) global director of social media strategy and research for consulting firm Frost & Sullivan, Jake has deep experience in vendor evaluation, change management, and media and content strategy. Earlier in his career, Jake provided marketing and communications strategies for such clients as Paribas, DLJdirect, Chase Manhattan Bank, Bear Stearns, Pitney Bowes, PricewaterhouseCoopers, ABI Research, the American Marketing Association, and Moody’s KMV. Jake is a regular contributor to CMO.com, Social Media Today, and other publications, and has served as chairman of GSMI’s Social Media Strategies Summit.
Articles by Jake Wengroff
Can you ask employees to do social media marketing after hours? Here are some suggestions to encourage engagement.
Marketing automation platform broadens its appeal for social media managers.