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Author
Aoife M. McEvoy

Profile of Aoife M. McEvoy

Contributor
News & Commentary Posts: 5
Aoife McEvoy lives in the San Francisco Bay Area and is a freelance writer and editor. Before her freelance life, she was a senior editor at PCWorld, where she worked for more than nine years. Before PCWorld, she worked at IDG Books Worldwide, owned at the time by IDG, which also owns PCWorld. In addition to InformationWeek assignments, she writes for PCWorld.com, and its sister sites, TechHive.com and Macworld.com. She enjoys researching incredibly useful smartphone apps (among other things) for InformationWeek. She has also tested and reviewed speech recognition software, voice-over-IP services, Bluetooth headsets, stereo headphones, and in-car speakerphones.
Articles by Aoife M. McEvoy
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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