Build Richer Customer Relationships Using 'Small Data'
8/27/2013Treat your customers like people, not marketing segments. The key: pay attention to tweets, Facebook posts and other data that can help personalize the relationship.
Post a Comment
Follow IW:
Author
Profile of Balakrishna Narasimhan
News & Commentary Posts: 1Balakrishna Narasimhan ("Nara") leads solution marketing for Appirio, a global services provider that helps enterprises harness cloud, mobile, social and crowdsourcing technologies.
Articles by Balakrishna Narasimhan
Treat your customers like people, not marketing segments. The key: pay attention to tweets, Facebook posts and other data that can help personalize the relationship.
Post a Comment
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
White Papers
Current Issue
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Everything You've Been Told About Mobility Is Wrong 
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll
- Terms of Service
- Privacy Statement
- Legal Entities
- Copyright © 2017 UBM, All rights reserved
Tweet This