Build Richer Customer Relationships Using 'Small Data'
8/27/2013Treat your customers like people, not marketing segments. The key: pay attention to tweets, Facebook posts and other data that can help personalize the relationship.
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Profile of Balakrishna Narasimhan
Blog Posts: 1Balakrishna Narasimhan ("Nara") leads solution marketing for Appirio, a global services provider that helps enterprises harness cloud, mobile, social and crowdsourcing technologies.
Articles by Balakrishna Narasimhan
Treat your customers like people, not marketing segments. The key: pay attention to tweets, Facebook posts and other data that can help personalize the relationship.
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