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Jeff Gould
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Profile of Jeff Gould

News & Commentary Posts: 2

Jeff Gould is CEO and Director of Research of Peerstone Research and a technology expert at SafeGov.org, an online IT forum dedicated to promoting trusted and secure cloud computing solutions for the public sector. He has 20 years of experience in technology publishing and market research, including senior editorial positions at CMP Media and as Director of Strategic Marketing for CMP Europe.
Articles by Jeff Gould
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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