Avaya Announces Unified Communications Line; Buys Traverse - InformationWeek

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11/17/2006
10:44 AM
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Avaya Announces Unified Communications Line; Buys Traverse

The enterprise telephony company wants to extend unified communications to more devices, simplify management, interoperate with more clients, and bring more multimedia and call management to desktops and phones.

Avaya may be one of the top VoIP companies, but if it wants to stay that way, its unified communications platform will have to keep pace with the likes of Microsoft and Cisco Systems. The company took another step in that direction yesterday when it introduced a new product line and and bought mobile application developer Traverse Networks.

The enterprise telephony company, which already has a suite of unified communications clients and back-ends that can include things like unified messaging, presence, and integrated VoIP and video, wants to extend unified communications to more devices, simplify management, interoperate with more clients, and bring more multimedia and call management to desktops and phones.

The new unified communications suite, to be released in the first half of 2007, includes four product grades. Unified Communications' Essential Addition will add voicemail and conferencing capabilities to Avaya's base IP PBX offering. Standard Addition includes mobility tools, Advanced Edition adds whiteboarding and the ability to define collaboration groups, and Professional Edition brings in video and speech recognition.

The $15 million purchase of Traverse brings Avaya more ability to extend business phone functions to more than 500 different kinds of mobile devices, including corporate directory search, the ability to block certain callers, advanced call forwarding features, and upgrades to voicemail.

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