Baan, SalesLogix Upgrade CRM Suites



Front-office vendors Baan Co. and SalesLogix Inc. rounded out their customer-relationship management application suites yesterday adding new marketing, service, and E-commerce capabilities. Their announcements were made at the DCI Customer-Relationship Management Expo in Chicago.

Baan, which had emerged as a front-runner in the front-office among enterprise resource planning vendors only to lose that lead because of financial and management turmoil, has finally delivered on some of its original promise with the new release of BaanFrontOffice. The new BaanFrontOffice is the first release that fully integrates a string of acquired front-office products with each other and with other Baan applications so that sales and pricing information is linked to product information running in the back office.

The release also includes a new marketing component, a new product pricing module, and an upgrade to its configuration tools. Baan Marketing includes campaign planning based on analysis of customer data, campaign execution, and lead management. Baan E-Configuration takes the configuration functions already available to salespeople and places them on the Web for E-commerce customers' use. Baan Pricing helps salespeople determine the pricing of complex products for industries such as manufacturing. The Baan products are available immediately, starting at roughly $1,500 per seat for one module.

SalesLogix released its new CRM upgrade, SalesLogix 2000, adding new marketing, customer-service, and E-commerce capabilities. "We have a full CRM suite now," says CEO Pat Sullivan. New marketing tools include campaign management, data mining, and campaign feedback that ties campaign results to increases in sales. The suite also adds online self-service capabilities.

For E-commerce, SalesLogix OrderWizard sets up a shopping-cart application, and SalesLogix OrderExpert walks customers through the purchasing and ordering process. A configuration developer's kit helps businesses set up such functions as guided selling on the Web. Other new features include application integration to ERP packages such as Oracle, PeopleSoft, and SAP, and wireless connectivity to cell phones and handheld devices. SalesLogix 2000 is available immediately, with server licenses ranging from $3,995 to $14,995 and user license fees ranging from $595 to $995.

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