Beyond The iPod - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Business & Finance
02:30 PM
Connect Directly

Beyond The iPod

iPods get the glory, but Apple's selling more Macintosh computers than ever. While Apple will continue holding a niche of the business world, it's likely to be a growing one.

The 1.6 million Macs sold in its fourth fiscal quarter broke Apple's previous quarterly record from 2000, the company said last week.

Power Up
1.6 million
Mac computers sold,
up 30%

8.7 million
iPods sold,
up 35%

Note: Fourth fiscal quarter sales over year-ago sales.

Data: Apple

In business, Apple's only real strength is in graphics and publishing; Hewlett-Packard, by comparison, sold 9.8 million PCs last quarter. But Apple is gaining among "alpha geeks"--senior IT pros who gravitate to the Mac's Unix roots, says Robert Irlbeck, president of Evolution Networks, a systems integration and software development company.

Apple does little to court business. It won't even provide product road maps. Meanwhile, many businesses must run Windows for apps like Microsoft Project, or Web apps that depend on Internet Explorer.

Still, Apple's more business friendly than it's been in years with its move to Intel chips, and the ability to run Windows using Apple's Boot Camp software. Jonathan Hoopes, an analyst with investment bank Think Equity Partners, predicts Apple will recapture some business sales.

The wild cards are what effect those 8.7 million iPods sold last quarter have, and the rising popularity of Macs on campuses. "We're going to have a very interesting dynamic in that a lot of people, new workers in the workforce, knowledge workers, are going to demand that they work on Apple," Hoopes says.

IT departments have a way of breaking those habits. But the way Apple has changed, there are fewer reasons for them to do so.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Is Cloud Migration a Path to Carbon Footprint Reduction?
Joao-Pierre S. Ruth, Senior Writer,  10/5/2020
IT Spending, Priorities, Projects: What's Ahead in 2021
Jessica Davis, Senior Editor, Enterprise Apps,  10/2/2020
Register for InformationWeek Newsletters
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll