14 Creepy Ways To Use Big Data

The amount of data being collected about people, companies, and governments is unprecedented. What can be done with that data is downright frightening. From bedrooms to boardrooms, from Wall Street to Main Street, the ground is shifting in ways that only the most cyber-savvy can anticipate. We reveal the creepy ways to use data now and in the near future.
You're A Target
You're The Weak Link
You've Been Doxed
You're Credit-Worthy … Or Not
You're Cheating
You're Pregnant
Someone's Time Is Up
Your Behavior Is Suspect
Your Car's Been Hacked
You're Not In Control
You're Fired
You're Being Manipulated
The Unknown Is Inferred
Beware Of Mashups

Each day, 2.5 quintillion bytes of data are created. As more sensors find their way into everything from smartphones to household appliances, cars, and entire cities, it's possible to gain unprecedented insight into the behaviors, motivations, actions, and plans of individuals and organizations.

"Privacy is gone," said Walter O'Brien, founder and CEO of Scorpion Computer Services, the real-life company (with a real live person) upon which the CBS TV series Scorpion is based. "If it's online, it's possible to get at it."

Information is in high demand because it represents power and money. People and organizations are willing pay handsomely for information, whether it's a data feed, a trade secret, IP, credit card numbers, email addresses, passwords, or personal identities. "So much information that consumers deem personal is, in fact, quite readily accessible," said Yoram Golandsky, CEO of cyber-risk consultancy and solution provider CybeRisk Security Solutions, in an interview. "There isn't one repository that can't be broken into. Eventually we find a way in."

Danny Rogers, co-founder and CEO of information security company Terbium Labs estimates that 20% of the US population has been affected by a data breach, based on some rough sampling he did. When searching for a particular compromised email address on the Dark Web, Rogers discovered it had been leaked via 50 different sources.

[ Having trouble making sense of disparate data? Read Data Visualizations: 11 Ways To Bring Analytics To Life. ]

"It's a massive problem. Personal information is being disseminated far and wide. I don't think people appreciate how far and wide," said Rogers, in an interview. "It's getting to the point where you have to assume your data is not safe with anybody."

While the warnings may sound alarmist or even paranoid, consider the sources: A world-class hacker and security expert, another sought-after security expert, and a Dark Web expert. Happy Halloween, kids. Here are 14 scary examples of what can be done with data.

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Joao-Pierre S. Ruth, Senior Writer